A key component of recruiting effective teachers is creating positive perceptions about your district. What are teacher educators saying about your district? What are teachers and administrators from other districts saying about you? What are your own teachers saying?
Creating positive perceptions is a three step process. First, make sure you have something positive to communicate. You don't have to be perfect, but there has to be something that people can cite as evidence of your success.
Second, tell people about that success. Have a 30 second commercial about your district that you can give when someone asks, how are things in your district?
Repeat the commercial to people in your district regularly. That way they have something positive to say when they're asked, how's it going?
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