Thursday, March 08, 2007

Lesson 1 for Rural Superintendents: Think Different

It wasn't long ago that Apple's prospects didn't look so good. You knew they were in trouble when they started giving their computers numbers instead of names. I still have my old 660AV.

So what can rural superintendents learn from Apple's experience? The first lesson is to "think different." To clarify, "different" is not modifying the verb "think." Rather it is the object of the verb think. In other words, the phrase isn't asking people to think in a different manner (think differently) but is urging them what to think (think apple pie or think big).

The challenge for rural superinedents isn't in changing the process they use for thinking about their schools. The challenge is to break out of traditional views of public schools to think about how to respond to economic and demographic changes. Some rural districts have "thought different" by using technology to expand enrollment by offering online courses.

Most rural district aren't ready to think different. But if you are and want some help, give me a call.

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